Missoni is one of the top premium fragrance brands for men and women. The perfumes are high-quality and last all day. You can also maximize the life of the perfumes by storing them in a cool and dry place. To ensure optimal longevity when wearing any perfume, it's recommended to apply it to well-moisturized skin, such as after a shower or using a fragrance-free lotion. Additionally, applying perfume to pulse points, such as the wrists, neck, and behind the ears, can help prolong the scent's presence.