What sets Shiseido apart as a leader in the beauty industry for over 150 years?

Sharing beauty since 1872. For 150 years, Shiseido has defined the concept of beauty & spread its knowledge & power onto the world. We feel that by inspiring empathy, beauty can become a positive force in the world, & guide the next generation boldly into the future. 

We find beauty all over the world; We find beauty through R&D. We find beauty in science & art. We find beauty in the products we make & in how we engage with the world 

 

Shiseido has committed to redefining beauty & discovering new technology & methodologies to embrace beauty from the inside out. 

 
Shiseido goes above & beyond industry standards when it comes to product quality, testing & formulations, & natural ingredients are purified to our own high standards before being included within any formula. 

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