Created by Jeanne Lanvin in 1889, Lanvin, the very first French couture house is one of the leading references in the fashion industry. Bouchra Jarrar, sensitive and modern, is appointed as Creative Director for the Women’s collection of the house. "Her timeless style is in keeping with the style and values of our company. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance”, says Lanvin CEO Michele Huiban.