Uniting beauty, culture and art of living like no other place, St Germain instantly captured Karl Lagerfeld's heart when he arrived in Paris. Its unique atmosphere and way of life immediately resonated with the designer, who had chosen to make this neighbourhood the centre of his world by establishing his offices and studio at 21 Rue Saint-Guillaume. A burst of mandarin and grapefruit contrasts with the green freshness of crushed violet leaves to instantly capture the attention. This gives way to a rich and textured floral bouquet of rose, jasmine and gardenia: three essential French perfumery ingredients that are reinterpreted thanks to the ultra-contemporary composition of this juice. It casts a spell, particularly once the captivating accord of patchouli and sandalwood is released, with woody notes that recall the legendary cafés and book shops of Saint-Germain-des-Prés. Meanwhile the musks weave a velvety trail infused with timeless elegance.