Ginza Eau de Parfum Murasaki, Shiseido's new fragrance, expresses a powerful and irresistible femininity with its luminous Murasaki purple color. A purple floral bouquet accentuated by woods, as multifaceted and full of contrasts as the hypnotic color of its fragrance. THE HISTORY Murasaki, a precious color, which once symbolized nobility, dignity, refinement and honor in Japan. An almost mystical shadow, once elitist, exclusively for the court and samurai, like gold in Europe. Ginza Eau de Parfum Murasaki expresses modern femininity, equipped with enough strength to shine in our contemporary world.